So you’re starting a new business? Congratulations! Is a big step, the journey will be full of satisfactions and also learning opportunities.
Having a website and a full online marketing strategy is one of the most important things you’ll do for your business. So don’t worry, in this article I’ll give you all the insights about where to start and what to do.
Recommendations for new business owners looking to build a website
Determine your website’s purpose and goals: Before you start building your website, it’s important to understand what you want it to accomplish and who your target audience is. This will help guide your design and content decisions.
Choose a domain name: Your domain name is the address that users will type into their web browser to access your website. Choose a domain name that is memorable, easy to spell, and reflects your brand.
Select a website builder or content management system (CMS): There are many different platforms available for building websites, such as website builders like Wix or Squarespace, or content management systems like WordPress. Choose a platform that is easy to use and has the features and functionality you need.
Design your website: Use your website’s purpose and goals, as well as your brand identity, to guide your design decisions. This includes choosing a layout, color scheme, font, and images.
Populate your website with content: Create high-quality, relevant content for your website that reflects your brand and resonates with your target audience. This can include text, images, videos, and other multimedia.
Test and launch your website: Before you make your website live, be sure to test it thoroughly to ensure that it is functioning properly and looks good on all devices. Once you’re satisfied with the result, you can launch your website and make it available to the public.
Promote your website: Once your website is live, it’s important to promote it in order to drive traffic and attract potential customers. This can involve using tactics such as search engine optimization (SEO), social media marketing, and paid advertising.
What you need to create a website
There are basically 3 things you need:
- A domain name
- Web hosting service
- The website
Is the “address” your customers will use to access your website, sometimes it starts with “www” and is followed by your chosen name.
It ends on .com, .net, .org or any of the allowed TLD’s.
The cost is around $15/USD a year.
The web hosting is the service that hosts your website, is a digital storage of the files forming your web.
Prices vary from $5 to $20 USD/month and even more, depending on the type of web hosting.
If you’re just getting started, the most basic web hosting package is enough.
And of course, you need to create the website. The website is made of pages, and the pages are made of text, graphics, photos, videos, documents and others. It’s up to you and to your business needs to define what will you add to your website.
More alternatives to build a website
You don’t have to hire a professional web developer to build a website right away. There are dozens of other options available. Make sure to check out my other resources on websites for businesses: