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What is Digital Marketing
Digital marketing is the branch of marketing that handles promotion of a brand or company using digital media, such as the internet. Embraces websites, social media, search engines, apps, and other platforms. With the right approach, digital marketing can and will get your business to the top.
Digital Marketing is also called online marketing. It refers to a component of marketing that uses digital channels to promote your company’s products and services.
Digital marketing practices for new businesses
If you’re just starting a business make sure to get these 5 items crossed of your to-do list regarding digital marketing strategy. You don’t have to spend a dime and they can start bringing some customers to your business.
Google My Business
Google My BusinessGoogle My Business is the quickest way to put your business online and on the map (literally). When you add your business profile to Google My Business is also added to Google Maps search results. This is a quick way to start getting leads for your business when your customers search your services or products online.
Facebook Page
Go to the Pages section of your Facebook profile and follow the steps, they will ask for your business name and contact information. After you create your page, upload your logo and add relevant information, share your Facebook Page with your FB friends to start generating interest.
Instagram
Instagram is getting a lot of attention with the inclusion of videos and reels into its feed. You can become viral easily if you upload content that is interesting. Creating an account is as easy as adding your email or phone number, business name, and choosing a password.
TikTok
TikTok is another platform that will generate lots of traction for your business, make sure to post a few times a week and you should see results soon enough.
Website
Fortunately, now is easier to get a website for your business without paying thousands of dollars to a web designer. If you want to save time and money there are free to use tools you can use. I put together a list of website builders you can use to create your website today.
Also make sure to read:
Benefits of digital marketing for small businesses
Digital marketing keeps your business relevant regardless of the competition in the business space. Recent statistics state that about 60% of the world’s population uses the internet. This rose by 20% during the pandemic since most businesses went online. As a result, the internet has become a part of our daily lives.
With the current trend of this digital-ridden era, it has been projected that the world will become digitalized in a few years. There will be no need for prints and broadcast ads through newspapers, radio, TV, and other traditional marketing channels.
Digital marketing strategies connect your business to these growing customer bases online. This is by capturing your target audience and boosting engagements that result in massive sales. Google reports state that businesses that put in place a digital marketing strategy have 2.8 times greater sales or revenue growth. So, they have higher opportunities to expand their brand.
Also, according to surveys, 95% of businesses plan to invest in at least one of the various digital marketing channels. At Be Web, we can help boost your business with the latest trends and emerging technologies to put you closer to your ideal audience.
- Digital marketing facilitates sales.
- It provides data about your potential customers.
- Digital marketing helps your business adopt a strategy that matches your business goals.
- Digital marketing helps track your customer’s purchase journey.
- It helps you to manage social connections across distance and time.
Digital marketing services
Digital marketing is a wide-ranging component of marketing. As such, there are diverse types of digital marketing available today.
Here are some of the prominent types of digital marketing:
Search engine marketing (SEM)
SEM involves promoting your website’s visibility on search engine result pages. This form of digital marketing is one of the most effective ways to develop your business.
Websites are one of the most used marketing channels to drive sales today. They form the cornerstone of your digital marketing strategy. The average conversion rate for an e-commerce business is 2%. Thus driving traffic to your website will generate enormous sales. You can boost your website’s rank on search engines like Google and Bing through paid ads.
SEM subdives into Pay per click (PPC) and Search Engine Optimization (SEO).
Besides, there are different ways to monetize your websites, like joining an advertising network. Note that Carloscartovar develops fast-loading and SEO-optimized websites that attract customers worldwide.
Content Marketing
It involves distributing content like text, pictures, and blog articles about your business. This focuses on reaching and retaining your customers. Presently, the rate at which digital content dominates consumers daily is phenomenal. Due to its versatility, you will find that a large number of marketers use content marketing to drive sales along the sales cycles.
This digital marketing strategy can educate, entertain, or motivate your customers with quality content to increase sales. In turn, this influences buying decisions, adds value to your target audience and increases your business revenue.
Social Media Marketing
Unlike other marketing forms, social media marketing features engagement and interaction with your customers. There are many social media platforms you can consider today. The notable ones include Twitter, Instagram, Skype, Facebook, YouTube, Pinterest, LinkedIn, etc.
According to reports, social media make up 33% of all digital ad purchases and accounts for over $134 billion in sales in 2022. This is huge! Unsurprisingly, most salespersons who use social media platforms generate more sales than their peers.
Furthermore, many customers who have received a satisfying experience with a brand are likely to recommend it to others. The power of social media enables your business to build a vast social network.
E-mail Marketing
E-mail marketing entails relaying messages to the customers on your e-mail list. You can inform your potential and existing customers of new products, special offers, and discounts to increase your sales through this digital channel. Many consider this the cheapest of all the prominent types of digital marketing.
Recent statistics have proven that e-mailing is still one of the best marketing strategies to reach your audience. The success of an e-mail campaign is determined by a metric called the click-through rate (CTR). So, the more potential customers open and read through your e-mails, the higher the possibilities of engaging these customers and selling your products or services.
Hence, your message must be captivating and appealingwhen running an e-mail campaign. This is because e-mails can be easily perceived as bothersome by some recipients. The result – spam! It would help if you considered sending personalized e-mails instead of generic e-mails to suit your customer’s needs.
Services related to digital marketing
- Website design and user experience: This involves creating an aesthetically pleasing and intuitive website that is easy for users to navigate. It includes elements such as layout, color scheme, font choice, and overall visual appeal.
- Search engine optimization (SEO): This refers to the practice of optimizing a website in order to rank higher in search engine results pages (SERPs). This can involve strategies such as keyword research and optimization, link building, and content creation.
- E-commerce: This involves conducting business transactions online, typically through a website or app. It includes creating a platform for customers to purchase products or services, managing inventory and orders, and processing payments.
- Social media marketing: This involves using social media platforms such as Facebook, Instagram, and Twitter to promote a business or website. It can include creating and sharing content, engaging with followers, and running paid advertising campaigns.
- Email marketing: This involves using email to communicate with customers or potential customers in order to promote a business or website. It can include sending newsletters, promotional offers, and other types of targeted messaging.