Search engine optimization San Antonio

What do we do to optimize the SEO?

San Antonio TX-based SEO services. I make sure your website on and off-site factors are present or configured correctly. These factors are always been updated by the search engines, they’re evolving, to make sure they always present the most relevant information to their users:

Keywords

Your customers use certain keywords to find your products or services.

• What are these keywords?
• Which ones work better, have better ROI (return of investment)
• Is it better to reduce the amount of keywords or add more?

These and other basic questions need to be answered before I can determine if your SEO strategy is the best.

Content

Content creation is one of the most important things to do to obtain and maintain good rankings in search engines.

After defining the most important keywords, we make sure they’re present in the content, in the right places. Is not a matter of just repeating constantly in all paragraphs. Is has to be done in a natural way so it doesn’t look spammy, or you could be penalized and removed from search results.

Social media

Is important your content is distributed in your social media channels, this will help telling search engines your content is popular and relevant.

Local ranking signals/citations

Such as Google Maps and other reputable directories. Search engines make sure your business information is consistent across the internet.

Mobile compatibility

90% of your website visits occur from a mobile phone. If your website is not mobile responsive, search engines will not rank it. Our web design focus on creating a website 100% mobile responsive.

Website efficiency

Click-through rate, bounce rate and duration of the visitor session. How many people click in your link in search result pages, how long they stay in the page they visit, and if they click back or visit another page of your website after. These three factors are considered to measure how your website works. If your customers are clicking your link, they stay for a long time and then visit other pages of your site, it means your website is great! Search engines will give it better rankings. We make sure the CTR, bounce rate and duration of the visit are the best for your website.

Loading time

Fast websites are ranked better. Search engines know that a website that loads quickly, will be preferred by the users. We optimize your website speed so it loads fast.

Linking

If your website has relevant and useful content, is it reasonable that other websites will link to it. We work closely to other websites so your content is always likable (and linkable).

If you’re interested on taking your business SEO strategy to the next level, contact me to discuss how I can be a valuable asset to your company’s SEO future.